Trends & Insights
Trends, insights and other useful bits of information to help you get the most from Ocean Engine.
China's leading short video platform, Douyin, experiences a surge in content related to Japan and cross-border e-commerce sales for Japanese brands.
Planning to advertise in China? Set your marketing calendar and learn the intricacies of content marketing and social media marketing in China.
Learn the latest marketing techniques for KOL and influencer marketing in China by using Xingtu and Douyin's content solution packages.
Catch up on the latest insights from the 2023 Inbound Marketing Summit hosted by Ocean Engine, including Douyin livestreaming and social commerce trends.
Learn the latest GenZ video and e-commerce trends on Chinese short-video platform and how you can take advantage of Gen Z behavior on Douyin.
Learn how to leverage Douyin and in-app tourism marketing features such as KOL marketing to drive tourism from China in the new travel era.
E-commerce in China is changing. If you don't know about social commerce and advertising on online shopping apps in China, read now!
