Trends & Insights
Trends, insights and other useful bits of information to help you get the most from Ocean Engine.
As part of an in-depth look at China's luxury market, Ocean Engine, Douyin E-commerce, Ocean Insights, and Deloitte China share the latest trends and data.
From trending Douyin hashtags to VERSACE'S Boutique launch, explore the latest events shaping China's luxury goods industry online over July-Aug 2023.
Find out the latest healthy living and nutrition trends in China, including content and trending search data from Douyin.
With video effects, banner ads, and branding templates, Jianying ( 剪映) is the perfect app for advertising and influencer marketing in China.
From trending Douyin hashtags to a surge in livestream activity, explore the latest forces shaping China's luxury goods industry online.
Gain a competitive edge with Ocean Insights' research on emerging product categories and consumer trends on Douyin in China's mother & baby care industry.
Learn now how to access China's leading social video search engine to grow your audience in Asia through Douyin search ads.
Experts share successful strategies to assist global brands break into China's cross-border market, including interest-commerce on Douyin.
China's leading short video platform, Douyin, experiences a surge in content related to Japan and cross-border e-commerce sales for Japanese brands.
Planning to advertise in China? Set your marketing calendar and learn the intricacies of content marketing and social media marketing in China.
Learn the latest marketing techniques for KOL and influencer marketing in China by using Xingtu and Douyin's content solution packages.
Catch up on the latest insights from the 2023 Inbound Marketing Summit hosted by Ocean Engine, including Douyin livestreaming and social commerce trends.