Trends & Insights
Trends, insights and other useful bits of information to help you get the most from Ocean Engine.
The latest study abroad trends in China and how to optimize douyin education marketing with AI-powered advertising on Douyin and Ocean Engine
Short video marketing and social media promotion have become the norm in China's gaming market, with Douyin at the forefront.
Learn how business on social media apps in China with data-driven marketing tools that help you find KOLS and your target audience on Douyin.
2025 Beauty Trends: What Every Marketer Needs to Know. Watch the video and download the full report. Download the Whitepaper.
Discover high-performing Douyin ads using AI-powered content creation tools, like Jianying, AI Creative and Shopping Ads AI Assistant.
Discover the best place to kickstart your brand building strategy in China, with expert insights on marketing and paid advertising strategies on Douyin.
Learn about social commerce in China works, from the influential role of KOLs in marketing to the runaway growth of Douyin and live commerce.
Discover where and how to sell in China on one of the fastest-growing social media platforms and how to leverage livestreaming in the Chinese marketplace.
Ocean Engine offers global brands a one-stop advertising platform to advertise in china on either Douyin ads or advertising on Toutiao.
Why global brands are embracing Douyin livestreaming and live broadcasts to boost engagement and sales in China's e-commerce marketplace.
Partner with Ocean Engine and unlock new opportunities for your agency to advertise on Douyin, Toutiao, and other popular mobile apps in China.
Plan ahead by setting your China marketing calendar and knowing trend during Chinese shopping holidays like Double 11, Double 12 and 618.OE.