Trends & Insights
Trends, insights and other useful bits of information to help you get the most from Ocean Engine.
Discover where and how to sell in China on one of the fastest-growing social media platforms and how to leverage livestreaming in the Chinese marketplace.
Ocean Engine offers global brands a one-stop advertising platform to advertise in china on either Douyin ads or advertising on Toutiao.
Why global brands are embracing Douyin livestreaming and live broadcasts to boost engagement and sales in China's e-commerce marketplace.
Partner with Ocean Engine and unlock new opportunities for your agency to advertise on Douyin, Toutiao, and other popular mobile apps in China.
Plan ahead by setting your China marketing calendar and knowing trend during Chinese shopping holidays like Double 11, Double 12 and 618.OE.
Discover the latest trends in social commerce in China, from the influential role of KOLs in marketing to the runaway growth of Douyin and live commerce.
Learn how Ocean Engine and their agency partner, Nordic Friend, plan to help Finnish universities boost student recruitment from China using Douyin.
Learn how video marketing can elevate your brand in China, including the role of KOLs in marketing on Douyin and China social media campaign strategies.
Discover new opportunities in China's cross-border e-commerce market, plus all the latest strategies and trending products on Douyin Global E-commerce.
Douyin ( 抖音) is the most popular short-video app in China. With built-in e-commerce and livestreaming, Douyin is a vital advertising channel.
From livestream e-commerce to social commerce, stay ahead with the latest Douyin for retail solutions and Douyin shopping trends in China.
Master these 5 effective China marketing strategies using your Douyin Business Account to stay ahead with the latest China digital marketing trends.