Trends & Insights
Trends, insights and other useful bits of information to help you get the most from Ocean Engine.
Samyang Foods boosted e-commerce sales and won an industry award after launching a dance challenge on Douyin, China's top video-sharing app.
Elevate your ad game with generative AI for Douyin. Effortless AI content generation for brands entering China. Let's revolutionize your ad campaigns!
Ocean Insights and New Weekly go beyond Millennial and Gen Z classifications to provide a new understanding China's generational cohorts.
Gain insights and the latest data on product trends, makeup preferences, and Douyin trending in China's fast-growing cosmetics industry.
Gain in-depth insights and the latest data on product trends, consumers preferences, and Douyin content in China's daily chemicals industry.
Uncover deep insights into China's booming cross-border e-commerce market, the role of omni-channel e-commerce and the impact of interest-based e-commerce.
From trending Douyin hashtags to PRADA's hot video about Chinese women's football, more latest trends shaping China's luxury goods industry.
Take advantage of China marketing calendar to boost unique e-commerce marketing and social media campaign in 2024.
In the era of social commerce and interest e-commerce, Douyin and Ocean Engine offer a unique marketing channel for brands to grow an audience in China.
From trending Douyin hashtags to Double 11 luxury sales, explore the latest events shaping China's luxury goods industry on social media in Sep-Oct 2023.
Does China celebrate Black Friday? The answer is yes but with a focus on global brands and e-commerce cross-border platforms like Douyin EC Global.
Learn and leverage the unique advantages of interest-based e-commerce to grow your cross-border brand in China with Douyin EC Global.