Trends & Insights
Trends, insights and other useful bits of information to help you get the most from Ocean Engine.
Learn the newest e-commerce strategy to supercharge sales, enhance brand image, and engage Chinese consumers with brand livestreaming on the Douyin app.
This 3-part series takes you behind the scenes of China's e-commerce industry, exploring brand livestreaming, product seeding, and product venue approach.
The "2024 Douyin Sports Trend Report" reveals a surge in the popularity of sports and healthy living among Douyin users.
Explore Spring 2024 trends in China's luxury industry with Douyin insights. Brands engage affluent consumers and boost their digital presence.
Samyang Foods boosted e-commerce sales and won an industry award after launching a dance challenge on Douyin, China's top video-sharing app.
Elevate your ad game with generative AI for Douyin. Effortless AI content generation for brands entering China. Let's revolutionize your ad campaigns!
Ocean Insights and New Weekly go beyond Millennial and Gen Z classifications to provide a new understanding China's generational cohorts.
Gain insights and the latest data on product trends, makeup preferences, and Douyin trending in China's fast-growing cosmetics industry.
Gain in-depth insights and the latest data on product trends, consumers preferences, and Douyin content in China's daily chemicals industry.
Uncover deep insights into China's booming cross-border e-commerce market, the role of omni-channel e-commerce and the impact of interest-based e-commerce.
From trending Douyin hashtags to PRADA's hot video about Chinese women's football, more latest trends shaping China's luxury goods industry.
Take advantage of China marketing calendar to boost unique e-commerce marketing and social media campaign in 2024.