Trends & Insights
Trends, insights and other useful bits of information to help you get the most from Ocean Engine.
Learn how to advertise in China on Douyin without a Chinese business license, including how to sell on Douyin and Douyin search ads using Ocean Engine.
Learn how to advertise in China on Douyin with a Douyin Ads Account, including Douyin Search Ads and Ocean Engine Shopping Ads.
Ocean Engine, in collaboration with iClick Interactive, Qunar, and market research experts, proudly presents the 2024 Chinese Outbound Travelers Whitepaper. This report unveils Douyin's pivotal role in shaping post-pandemic travel trends among Chinese outbound tourists.
Product seeding offers a powerful digital marketing solution for helping e-commerce brands make sales on apps like Douyin.
Learn the newest e-commerce strategy to supercharge sales, enhance brand image, and engage Chinese consumers with brand livestreaming on the Douyin app.
This 3-part series takes you behind the scenes of China's e-commerce industry, exploring brand livestreaming, product seeding, and product venue approach.
The "2024 Douyin Sports Trend Report" reveals a surge in the popularity of sports and healthy living among Douyin users.
Explore Spring 2024 trends in China's luxury industry with Douyin insights. Brands engage affluent consumers and boost their digital presence.
Samyang Foods boosted e-commerce sales and won an industry award after launching a dance challenge on Douyin, China's top video-sharing app.
Elevate your ad game with generative AI for Douyin. Effortless AI content generation for brands entering China. Let's revolutionize your ad campaigns!
Ocean Insights and New Weekly go beyond Millennial and Gen Z classifications to provide a new understanding China's generational cohorts.
Gain insights and the latest data on product trends, makeup preferences, and Douyin trending in China's fast-growing cosmetics industry.