Data Driven Marketing for China: Yuntu & Xingtu
In today’s fast-evolving digital landscape, businesses no longer rely solely on gut feelings or traditional approaches to engage their target audience. Instead, data-driven marketing has become the key to optimizing strategies, improving ROI, and crafting personalized customer experiences.
As a comprehensive advertising and marketing platform, Ocean Engine offers a family of tools designed to harness the power of data.
In this post, we will explore the role of Yuntu and Xingtu and how you can leverage and tailor these tools to different aspects of your marketing needs.
What is data-driven marketing?
Data-driven marketing refers to the practice of leveraging customer data to optimize strategies, target the right audience, and deliver relevant messages. This approach typically relies on real-time analytics, historical data, and predictive modeling to make informed decisions.
Data-driven marketing is particularly crucial for businesses operating in China due to the unique characteristics of the local market and its digital ecosystem.
Chinese consumers live through their smartphones in a way that transcends typical mobile usage. Consumer preferences can also shift almost overnight, driven by emerging trends, technological innovations, and cultural dynamics. Traditional marketing approaches quickly become obsolete as a result.
Marketing within this environment, therefore, requires more than just mobile-friendly content–it requires an agile way of interacting with the right consumers and capturing their attention at exactly the right time.
Data-driven marketing provides an effective solution to this challenge as it enables brands to create hyper-personalized experiences that speak directly to individual consumer needs and preferences. Data-driven marketing also provides the agility needed to adapt in real-time, allowing businesses to pivot their strategies in line with consumer trends.
Specifically, data analytics enables businesses to understand intricate purchasing patterns, create personalized product recommendations, and optimize the entire consumer journey. Moreover, the rise of key opinion leaders (KOLs) has created a unique marketing ecosystem where social influence is meticulously measured and strategically leveraged.
Transforming data into actionable insights using Yuntu
Despite the various advantages of a data-driven approach, marketers still face a variety of challenges such as fragmented data sources, difficulties in audience segmentation, and aligning campaigns with measurable goals. This is where sophisticated tools like Yuntu come into the frame.
Yuntu is a flagship product in Ocean Engine’s portfolio, serving as a marketing intelligence platform. By aggregating consumption trends from a network of over 1.5 billion monthly active users in China, including Douyin and Toutiao, the platform empowers brands to analyze, strategize, and execute campaigns with speed and precision.
Below are 6 ways Yuntu solves marketing challenges:
1. Unified data integration: Yuntu bridges the gap between various data silos by aggregating information from diverse touchpoints. Whether it’s ad performance, customer interactions, or industry trends, marketers can access a consolidated view in one place.
2. Advanced audience segmentation: With its powerful algorithms, Yuntu enables brands to create hyper-targeted audience profiles. Marketers can define user groups based on demographics, interests, or even behaviors like app usage, purchase history, and browsing patterns.
3. Precision targeting & retargeting: By analyzing user behavior, Yuntu generates audience segments for precise ad targeting. For example, brands can re-engage users who have viewed specific videos, enhancing ad reach and conversion rates.
4. Real-time insights: The platform enables comprehensive tracking of ad content performance through metrics like views, likes, comments, and conversion rates (e.g., product purchases or app downloads). By building conversion funnels, brands can assess content effectiveness and actual sales impact in real-time.
5. Omnichannel asset management: Yuntu helps brands consolidate and manage digital assets—including content, products, and ads—within a single system. This includes evaluating the effectiveness of campaigns across various platforms, allowing brands to better allocate budgets to their most impactful channels and maximize returns.
6. Customizable reporting and analysis: Yuntu provides detailed visualizations and reports, tailored to brand-specific KPIs. This ensures stakeholders can easily interpret data and make informed decisions.
Introducing data-driven KOL marketing using Xingtu
Xingtu is Ocean Engine’s comprehensive KOL marketing platform, providing brands with seamless access to over 2 million influencers across various industries.
It acts as a bridge between brands and content creators, ensuring precise matchmaking based on audience demographics, engagement metrics, and industry relevance. Xingtu enables businesses to make informed decisions by offering data-backed insights into influencer performance, audience reach, and conversion rates.
Unlike traditional influencer marketing, where success is often gauged by follower count and engagement, data-driven KOL marketing focuses on measurable performance indicators.
How Yuntu solves marketing challenges:
1. Advanced influencer discovery: Xingtu offers a sophisticated search algorithm that categorizes influencers based on their niche, performance metrics, and historical campaign success. Brands can filter influencers based on engagement rates, follower growth, and audience interests to ensure alignment with their marketing goals.
2. AI-powered content recommendations: Xingtu’s AI-driven engine helps brands identify the most effective content formats and themes for their target audience. By analyzing past engagement data, the platform suggests optimal video styles, messaging angles, and promotional tactics that resonate with users.
3. Performance tracking and optimization: Xingtu provides real-time analytics, allowing brands to track impressions, interactions, and conversion metrics. This helps marketers adjust their campaigns dynamically, ensuring continuous optimization for maximum impact.
4. Seamless integration with paid advertising: Xingtu works in tandem with Ocean Engine’s advertising ecosystem (including Douyin Ads), enabling brands to amplify KOL content through paid promotions. By strategically boosting high-performing content, brands can extend reach and increase engagement beyond organic limits.
Key takeaways
For businesses looking to succeed in China, the message is clear: data is not just information; it’s the most valuable asset in understanding and engaging with one of the world’s most exciting consumer markets.
Ocean Engine’s Yuntu revolutionizes this approach by equipping businesses with the tools needed to transform data into actionable insights. Paired with Xingtu, which emphasizes influencer and content marketing, the two platforms create a holistic marketing solution that empowers brands to strategize and execute with precision.
By leveraging Ocean Engine’s powerful tools, businesses can not only solve pressing marketing challenges but also stay ahead in the ever-evolving world of digital advertising.
For direct assistance, including more information about how Yuntu and Xingtu can help grow your business in China, please contact us via the Contact Us form on our website.
For more digital marketing insights, you may also like to check out our deep dive into Chinese KOL marketing.
