China Cross-Border E-Commerce Trends: 2024 White Paper
Curious about China‘s latest cross-border e-commerce trends and which industries are set for success in 2024? Want to know the four most common types of cross-border shoppers in China?
To answer these questions and much more, Ocean Engine gives you instant access to the following whitepaper prepared by Douyin EC Global and Kantar Consulting.
As the advertising and marketing arm of Douyin Group, Ocean Engine empowers brands to deliver ads and drive traffic to their content, livestream shows, or e-commerce storefronts on apps like Douyin and Toutiao.
Douyin EC Global, meanwhile, offers a suite of cross-border e-commerce solutions, including marketing and logistics support, to facilitate brands’ operations on Douyin E-commerce.
Why cross-border e-commerce is booming in China
Cross-border e-commerce in China is growing rapidly, fuelled by the increased investment in infrastructure and incentive policies set by the Chinese Government. The import industry as a whole is expected to see upgrades in consumption, with about 46% of shoppers indicating that they will spend more on imported products in the future.
A complex economic ecosystem has also taken shape in China’s cross-border industry. In particular, omni-channel social e-commerce has built on the traditional shopping model of shelf-based e-commerce and created a new business model that not only supports “people finding products” but also “products attracting people,” unlocking new growth on social commerce platforms like Douyin EC Global.
In addition, powerful new ad platforms like Ocean Engine offer end-to-end solutions for new entrants and established brands to promote their products in China across a network of apps including Douyin, China’s largest video sharing app.
A complex economic ecosystem has also taken shape in China’s cross-border industry. In particular, omni-channel social e-commerce has built on the traditional shopping model of shelf-based e-commerce and created a new business model that not only supports “people finding products” but also “products attracting people,” unlocking new growth on social commerce platforms like Douyin EC Global.
In addition, powerful new ad platforms like Ocean Engine offer end-to-end solutions for new entrants and established brands to promote their products in China across a network of apps including Douyin, China’s largest video sharing app.
What’s inside?
By reading the whitepaper you will gain access to fresh insights and data from the Douyin EC Global platform, winning strategies, and expert guidance to help you conquer the Chinese cross-border e-commerce market.
The whitepaper includes:
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an overview of the must-know macro trends influencing China’s cross-border e-commerce industry,
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detailed insights on the 4 common types of Chinese cross-border shoppers (quality seekers, discerning researchers, interest explorers, and authenticity pursuers),
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strategies for supercharging sales leveraging the Ocean Engine advertising platform, including Ocean Engine Shopping Ads, and other Douyin shopping solutions.
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top growth opportunities for global brands across four promising cross-border product verticals.
Download your copy
Whether you’re an established brand or a new entrant to China, this whitepaper is packed with survey data, statistics, and platform insights to equip your business with the knowledge it needs to succeed in this booming market!
Read it now by downloading the 2024 China Cross-Border Import E-Commerce Trends White Paper
