Ocean Engine, in collaboration with iClick Interactive, Qunar, and market research experts, proudly presents the 2024 Chinese Outbound Travelers Whitepaper. This report unveils Douyin’s pivotal role in shaping post-pandemic travel trends among Chinese outbound tourists.

With over 450 million travel enthusiasts, Douyin has emerged as a powerhouse for travel inspiration and planning. Last winter, Harbin emerged as a sensation on Douyin, with nearly five million check-in videos from Northeast China creating a viral travel hotspot. During the New Year holiday alone, this buzz translated into a staggering RMB 6 billion in revenue, showcasing Douyin’s immense influence in driving tourist footfall and economic impact.

Destinations and travel experiences continuously go viral on Douyin, capturing the attention of millions worldwide. Recently, the meme “#city不city” sparked over 2 billion views, illustrating Douyin’s influence as the home of travel lovers constantly engaging with trending content.

What’s included:

• Insights into China’s Post-pandemic Travel Resurgence

• China’s Post-pandemic Travel Trends

• Travel and Retail Spending: Pre- and Post-pandemic Trends

• Detailed Analysis of Chinese Traveler Types

• Popular Digital Platforms Used by Chinese Travelers

• Chinese Outbound Travel Outlook

The whitepaper explores how Douyin’s platform influences travel decisions and trends. Download the full 2024 Chinese Outbound Travelers Whitepaper! Discover how you can align your brand with the preferences of Chinese travelers, leveraging Douyin’s dynamic platform to drive growth and engagement in the evolving travel market.