What is Yuntu?

Yuntu is an advanced customer data platform developed by ByteDance. It leverages massive content data, aggregating consumption trends from a network of over 1.5 billion monthly active users in China, including Douyin and Toutiao.

The platform focuses on constructing 5A relationship assets and content assets, emphasizing the connection between brands and users as well as how users perceive the brand.

What business solutions does Yuntu offer?

Yuntu provides comprehensive business solutions across five major areas:

Market strategy: Analyzes the competitive landscape and identifies business growth opportunities.

Marketing strategy: Uses audience insights to create precise advertising plans with optimal media and influencer combinations.

Business strategy: Improves product-to-customer matching efficiency and develops membership systems.

Platform strategy: Diagnoses brand content performance and offers fan management operations strategies.

Measurement & evaluation: Assesses brand investment value in traffic, creativity, audience, and emotional impact.