Douyin E-Commerce Global
What is Douyin E-Commerce Global?
Douyin E-Commerce Global refers to Douyin’s e-commerce platform for cross-border sellers.
Since launching in 2021, Douyin E-Commerce Global’s gross merchandise volume (GMV) has achieved rapid growth, becoming a leading e-commerce platform for cross-border shopping in China.
How to sell in China on Douyin E-Commerce Global
To assist global brands, Douyin E-Commerce Global offers access to a variety of e-commerce solutions for China. From comprehensive delivery solutions to streamlined customs clearance, efficient transportation, and secure payment processes, Douyin E-Commerce Global is dedicated to providing a one-stop shop for global brands and merchants.
This includes dual support for direct delivery and bonded storage of goods. The typical logistics timeframe for cross-border products is 2-5 days, which greatly shortens the waiting time for delivery and allows consumers to receive their purchases earlier.
Douyin E-Commerce Global is also committed to offering care-free shopping for customers by providing service guarantees such as SF Express’ fast delivery, non-closure during the Spring Festival, fast refunds for undelivered products, and guaranteed allergy-related refunds, allowing consumers to shop with peace of mind.
Marketing on Douyin E-Commerce Global
Douyin E-Commerce Global holds a variety of annual festival promotions aimed at driving sales growth, including Double 11, Double 12, and Black Friday.
Beyond single-day surges, merchants can also experience an increase in daily transaction volume following promotional events, with increased visibility and sales during the festival spurring future growth through exposure to more long-term customers and more sales data to feed paid advertising and organic traffic recommendation models.
In addition to annual e-commerce festivals, key opinion leaders (KOL) play a crucial role in connecting and forming new relationships between users and brands in China. While navigating the selection process for finding a lineup of KOLs for your brand may seem challenging, Douyin E-Commerce Global’s KOL Alliance simplifies this by bringing together millions of KOLs in one convenient marketplace. Their network includes a diverse range of KOLs and overseas Chinese influencers residing outside of China.
