Ad Solutions: Leans in Entertaining Experience
Audience Expansion
On Douyin, getting discovered is easy, efficient, and effective! By leveraging the powerful forces of content + placement, Douyin helps brands be memorable and gain their competitive edge. Our competitive edge is the ability to help you find yours.
TopView
Brand Takeover
In-Feed Ads
Interest Seeding
Native content is key to appealing to Douyin audiences. To truly resonate, there’s no better way than to partner up with a creator in our community who can speak to your audiences authentically.
Content Service
Content Promote
Business Account
Active Search
Keywords that are used in active searches make for great insights into your users’ interests. Get in front of a more intentional, curious audience with the messaging that they’re more likely to care about.
Search Ads
Search Brand Zone
Trending Topic
Livestream
Livestreams are the perfect way to show your genuine personality and drive engagement. Use video content to encourage viewers to visit your live room during your live shopping event or show. Short video + livestream make for a winning combination!
TopLive
Video Live
FeedsLive
Viral Movement
Launch a brand-sponsored viral movement by rallying participation. Invite users to create their own video content and interact with your brand. This is a great way to generate mass exposure, attention, and brand engagement.
Branded Hashtag
Challenge
Mission for All
Branded Effect
IP Sponsors
Douyin E-Commerce: Where Passion Turns to Purchase
Boost sales and unleash your full potential directly through the in-app Douyin Lite Shop on your Business Account. You’ll unlock both instant results and sustainable growth!
Display shoppable content that users are likely to be interested in.
Shopping
Launch a livestream to speak directly to your audiences, win them over, and drive sales.
Embrace the creator community to influence and spark curiosity on behalf of your brand. Through creators, brands can form lasting relationships with loyal audiences.
A fully integrated E-Commerce advertising platform empowers Douyin Lite Shop owners to leverage marketing initiatives to expand their opportunities.
Creator Partnerships: Powerfully Authentic
Creators reflect the heart and soul of our culture, having developed an expertise in almost every niche topic. As authorities in their respective topics, they’ve gathered high levels of audience trust and loyalty. Any brand can find their perfect creator match, regardless of industry. What are you waiting for? Get started today!
3.2M
influential creators (10K+ followers)
430B
total creator followers
26
industries covered
Creative Inspiration
See How
Beauty & Makeup
Brand Advertise on Douyin
What’s New
Get cutting-edge news, marketing inspiration and insights from Ocean Engine.
Learn how business on social media apps in China with data-driven marketing tools that help you find KOLS and your target audience on Douyin.
2025 Beauty Trends: What Every Marketer Needs to Know. Watch the video and download the full report. Download the Whitepaper.
Discover high-performing Douyin ads using AI-powered content creation tools, like Jianying, AI Creative and Shopping Ads AI Assistant.
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