Find out the latest healthy living and nutrition trends in China, including content and trending search data from Douyin.

From trending Douyin hashtags to a surge in livestream activity, explore the latest forces shaping China's luxury goods industry online.

Gain a competitive edge with Ocean Insights' research on emerging product categories and consumer trends on Douyin in China's mother & baby care industry.

Planning to advertise in China? Set your marketing calendar and learn the intricacies of content marketing and social media marketing in China.

Learn the latest GenZ video and e-commerce trends on Chinese short-video platform and how you can take advantage of Gen Z behavior on Douyin.