Firstly, vit.O.Best analyzed their product positioning and target audience. They then worked closely with Douyin creators as the key touchpoint for effectively tapping into their audiences, engaging creators in other parallel categories, like general lifestyle, living abroad, and nutrition/fitness.

With these creators on board, they used marking solutions that reflected a matrix-style strategy that consisted of creator Livestreams & video content seeding to deeply resonate with user interests, while adding credibility and trust through influencer endorsements.

Livestream was their main sales channel, serving as an ideal venue for driving instant purchases and growth. They successfully matched dedicated operational teams with talented livestreamers to create high-quality shopping experiences for their consumers. Through Livestreams, Douyin users had a specific time and place for interacting with the brand in real-time, while instantly shopping for products that appealed to them.

They also adopted a strong product strategy that emphasized high quality, under the motto “BeTheBest.” Through testing, they were able to identify potential star products, or “blockbusters,” that they focused on promoting to boost explosive sales. These products were backed by robust research, international certificates, and positive word-of-mouth, helping them build brand trust and credibility. Their bestseller in China, for example, was their “NIGHT FATBURN” product.

As their content style and creator + Livestream strategy took shape, the brand invested more advertising dollars into boosting creator exposure, broadening the audience, and accelerating product seeding.