Com2uS leaned on their Douyin partnership to learn which ad solutions would be best suited to their brand and goals. They leveraged a successful “Brandformance” strategy, which combined Branding + Performance campaigns to spread awareness and hype at the top of the funnel, while also boosting clicks and conversion. To achieve this, they used Branding ads with guaranteed impressions to explore wider audience groups. They paired this with a Performance campaign to drive conversions and short-term results.

Com2uS implemented this Brandformance strategy by creating captivating In-Feed Ads, but with a twist. They took their ads up a notch by leveraging Interactive Space to add a layer of innovation and uniqueness. Interactive Space utilizes gravity sensors that respond to what viewers are doing physically on their phones, creating a surprise pop-up that improves visual experience and engagement. This was perfect for grabbing attention and piquing curiosity around the new Summoners War: Sky Arena game.

In terms of distribution, they opted for Multi-Creative Optimization for intelligent and personalized display, providing their audiences with a customized experience that was tailored to each user. This enabled them to match certain assets with certain audiences, which made the ads resonate better. Optimal Click also helped them accelerate clicks and reach their goals.